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Spotlight: Pre-Wedding Hype

How to Build Anticipation Before the Big Day Even Begins

May 27, 2025

Photo courtesy of The Nines Hotel Portland

Long before the first toast or walk down the aisle, a successful wedding experience begins with anticipation. Couples today are redefining what it means to “set the tone,” offering guests creative sneak peeks into their celebration well before they step foot at the venue. From welcome boxes to digital teasers, here’s how Oregon's top wedding pros - and a few inspiring voices beyond - are helping couples build that buzz, turning the celebration into an immersive journey rather than a single day.

Let the Invitations Do the Talking

Your invitation suite is more than just a practical communication tool - it’s the first real glimpse into your wedding style. Whether it’s through custom illustrations, unexpected textures, or creative wording, this is where your aesthetic story begins. For couples leaning into a multi-day celebration, consider adding an illustrated itinerary or playful map that hints at what’s to come.

Send a Pre-Wedding Box That Sparks Excitement

Surprise your guests before the big day even begins with a beautifully curated pre-wedding box. Think of it as a welcome kit sent in advance: include locally inspired snacks, a mini candle in your signature wedding scent, a QR code linking to a curated playlist, or even a playful “wedding bingo” card with fun predictions to spot during the celebration. It’s a creative and thoughtful way to make everyone feel part of the experience from the start.

Plan Pre-Wedding Festivities That Feel Like an Experience

From mid-week welcome dinners and rehearsal gatherings to group activities like wine tasting, golf, or farewell brunches, these moments turn the wedding into a full-fledged celebration. “It’s so nice for guests to have more than one opportunity to celebrate together, especially when folks are traveling and rarely get together,” says Robyn Hunter of Songbird Floristry. “As a florist, we love styling these wedding-adjacent events with floral that is dramatically different than the wedding aesthetic to make the whole experience more dynamic.”

Launch a Wedding Website

A wedding website is a great way to build excitement and make your guests feel truly involved before the big day. Beyond sharing essential details, your site can include a relationship timeline highlighting key milestones with photos and stories, helping guests connect with your journey as a couple. Adding fun guest polls or quizzes - like asking which song will get them dancing or their favorite cocktail - engages attendees and even assists with planning. You can also create an interactive RSVP experience where guests can share song requests, dietary needs, or leave personal messages for you. Including a countdown timer and regular updates with sneak peeks or announcements keeps anticipation high and encourages guests to check back often, turning your website into a dynamic part of the wedding experience itself.

Host a Signature Welcome Party

Nothing says “the celebration has begun” like a signature welcome cocktail party. At The Nines Hotel in Portland, for instance, stunning spaces like rooftop terraces or art-filled lobbies are transformed into vibrant scenes of modern luxury. “Guests sip custom cocktails inspired by the couple’s favorite flavors, mingle to curated playlists, and enjoy seasonal hors d’oeuvres in a relaxed, glamorous atmosphere,” says Alyria Everett Furneisen, Weddings & Conferences Manager. “These gatherings aren’t just stylish - they’re intentional: designed to break the ice, spark connection, and set the tone for the weekend.”

Digital Teasers & Style Previews

We live in the age of Instagram - use it to your advantage. Share subtle sneak peeks on social media or create a wedding website that drops stylish clues about what’s to come. A short film introducing your wedding party, a curated mood board, or behind-the-scenes dress shopping moments can all serve as breadcrumbs that leave guests wanting more. For a more exclusive feel, consider sending guests a password-protected link to a website that teases what they can look forward to.

Build a Spotify Playlist Together

Get your guests involved musically by creating a collaborative Spotify playlist. Ask them to submit their favorite party songs or tracks that remind them of the couple. Not only does it generate buzz, but it also provides a crowd-sourced soundtrack that you can feature during pre-wedding events or even on the dance floor. It’s a modern way to bring your people into the process - and spark a little dancing-in-the-kitchen joy before the celebration.

Send Flowers with a Heartfelt Note

Amidst the pre-wedding hustle, take a quiet moment to express gratitude. “Sending fresh flowers a week or month before your wedding to your bridal party or parents with a note about how much you’ve appreciated their support throughout the planning and pre-wedding festivities is a beautiful touch point,” says Hunter. “They’ll enjoy the flowers and be reminded of the excitement to come all week long.” It’s a simple, heartfelt gesture that makes a lasting impact - and brings the focus back to the relationships at the heart of it all.

Host a Signature Cocktail Contest

Invite your guests to submit ideas for your signature wedding cocktail. Offer a few parameters - flavor profiles, ingredients you love, or names that reflect your theme - and then choose your favorite to serve on the big day. Not only does it build buzz, but the winner gets bragging rights (and maybe a shoutout on your menu or signage)!

Set the Tone With a Personal Energy Ritual

Before the whirlwind of celebration begins, take time to ground yourselves. Whether it’s a short morning yoga flow, a calming walk, a private moment for intention-setting, or a few deep breaths in solitude, starting the day with mindfulness can transform your energy - and your guests will feel it. When you walk into your wedding radiating love, that feeling ripples through every moment of the celebration.

Main photo courtesy of The Nines Hotel Portland