The eyes will have it with BENEFIT COSMETICS’ “THEY’RE REAL!” BEYOND MASCARA ($29). The secret is in the wand: Apply horizontally in a side-to-side motion and sweep from top to bottom to increase, lengthen and lift; apply vertically with gentle upward strokes to curl and separate. “This has been my mascara for years. It’s not messy or clumpy and feels like me … but enhanced.” —Brooke Beise, publisher, Minnesota Bride
The hourglass-shaped wand is the secret in TOO FACED’S BETTER THAN SEX MASCARA ($29). This mascara defines, lengthens and curls lashes to their fullest potential—and the waterproof formula bests even the heaviest of tears. “I wore this on my wedding day! Tears don’t stand a chance.” —Jessi Pallan, creative director, Iron Diamond Media
For dramatic lashes, LAST CLASH EXTREME VOLUME MASCARA BY YVES SAINT LAURENT ($32) is a highly pigmented mascara that coats lashes with an oversized, double-conical brush. Just one sweep of this long-lasting formula (up to 24 hours!) delivers volume—and builds with each stroke. For the ultimate luxury, order a personally engraved tube with your wedding date or monogram. “I love this mascara, it feels luxe and adds so much volume to my lashes— plus, it never smudges!” —Sonja Babich, CEO, Iron Diamond Media
GRANDE COSMETICS’ GRANDEDRAMA INTENSE THICKENING MASCARA ($25) includes castor oil to condition while delivering length, volume and staying power. The vegan formula, which can be built up, instantly lifts and separates lashes for a well- defined look. “I have thin lashes, so this is my go-to for adding length and volume without clumps. I love how it nourishes and adds a subtle shine.” —Lara Burnap, editor-in-chief, Minnesota Bride
EXTREME-LENGTH MASCARA + LASH PRIMER BY HONEST BEAUTY ($19.99) offers the best of both worlds by combining primer and mascara. Made with jojoba esters, this clean mascara effortlessly plumps and lengthens. “Clean, budget-friendly and the best mascara I’ve found, it gives you length and volume, thanks to an effective primer.” —Chelsea Gibson, managing editor, Iron Diamond Media
THE PROS RECOMMEND:
“To prevent mascara or eye makeup smudges, always use a waterproof mascara, and make sure your other eye makeup is waterproof or water resistant as well. If you’re still prone to smudging even with waterproof mascara, a tubing mascara can be a better option because they create little rubbery tubes around the lashes that won’t break down as easily from the oils in your skin and makeup. Trish McEvoy Lash Curling Tubular Mascara is a great classic tubing mascara.”—Olivia Hawthorne, owner of Olivia Hawthorne Beauty
